User experience is something that you don’t normally hear about until something goes wrong. But what is it really and why does it matter?
For starters, user experience, UX for short, is how a person feels when interacting with a digital product. UX has many factors, including usability, accessibility, performance, design/look, utility, ergonomics, overall human interaction, and marketing. But while they might sound similar, UX is not the same as usability. UX is the experience and the connection a user feels when on a site. Usability is more along the lines of how effective the site and scope of design is.