Any chance you remember the last time you had a really horrible customer experience? Maybe it was pretty recent and you just got hair-raising chills going back to that moment. Ok, so stop there.
Now, on a happier note, are you able to remember a blow-your-socks-off great customer experience? Perhaps it was in a store. Or on an airplane. Or maybe it was doing something as simple as making an online purchase. Whatever it was, great customer experiences seem to stand out more than bad ones. And sadly, those over-the-top-genuinely-want-to-help experiences are few and far between. How do we consistently offer these great experiences and set the bar for a new level of customer service? We suggest you look at revamping the User Experience Design (UX).